One hundred million people can’t be wrong. The Super Bowl is here, and if you’re not following all of the story lines out there, ladies, you’re missing out. Not only is the Big Game a day to revel in eating, drinking and watching smoking hot guys running around in tight pants, it’s also a classic battle that brings out the best in our top athletes.
As I mentioned earlier in the week, I think the Broncos will take it led by Peyton and a few key long passes to the right side. Getting Knowshon Moreno going will be key to setting this up, as well as containing Marshawn Lynch. Not an easy order, which is why it is shaping up to be the most exciting Super Bowl ever!
If that doesn’t happen, be thankful for the ads. According to a recent survey, 39 percent of people watching the game are more interested in ads than the game anyway. And because they’re paying roughly $4 million for a 30 second spot, advertisers are hoping this holds true for everyone.
Last year, Budweiser’s Clydesdales and Tide’s “Miracle Joe Montana Stain” were among the top rated ads.
This year, the Budweiser “Puppy Love” ad, just pre-released today, is already trending on Facebook and Twitter and is sure to be one of the highest rated of the year, combining Clydesdales and adorable puppies, in an adorably adorable ad about…well…beer.
Celebrities such as Stephen Colbert and Terry Crews will make their Super Bowl debut, and a Bank of America ad featuring U2 will offer a free iTunes download of a new U2 song during the game.
Scarlett Johansson’s ad for Soda Stream will run in the 4th Quarter, but not the original ad. The first version was banned by Fox, Soda Stream’s smart PR team let it leak (hmmm…not a strategy, was it?) and the “uncensored” spot has been viewed almost 2 million times already. Don’t get too excited though; the ban was for the last line of the ad, “Sorry Coke and Pepsi”. Fox decided it’s best not to anger two of their top advertisers for a measly Soda Stream $4 million.
Expect advertisers to bring the funny, with much buzzed-about Audi commercials, a Full House reunion for Dannon Oikos and the return of Doritos’ User-generated ads. Tim Tebow in a T-Mobile ad about not having a contract is shaping up to be my fave!
And if you miss anything on a snack break, don’t worry…more than 62% of you will re-watch the ads online, so log on and share away. Your top brands will thank you for it.
There’s a reason football is America’s greatest game, and Super Bowl Sunday is the world’s greatest day. So bust out those team colors, grab a nacho and enjoy!
If you need a last-minute party recipe, I recommend the following very easy and very decadent dip from my favorite wings spot, Wings-N-Things –
Wings-N-Things Buffalo Chicken Dip
1/2 cup Buffalo wing sauce
1 (8-ounce) package cream cheese, softened
1/2 cup Ranch dressing
2 cups shredded, cooked rotisserie chicken
1/2 cup shredded mozzarella cheese
Combine all ingredients in large bowl until well mixed. Spread into baking dish and back 20 minutes at 350 degrees.
Serve with tortilla chips, celery sticks or crackers.
Happy eating…happy (and safe) drinking…happy watching and above all…happy football! Enjoy the day.